What "Smelling Good" Means in Japan, Saudi Arabia, and More
Perfume: It's as complex a subject as food, and our individual tastes range spectacularly. One woman's favorite fragrance could give another an actual migraine. Emotionally, we associate fragrance with our childhoods, our first loves, our personal sense of style. It's no wonder that the U.S. perfume industry is worth over $40 billion.