OUR PROFESSION IS BASED ON THE NOTION OF SECRECY.

BASED OUT OF BROOKLYN, NEW YORK.

WE ARE

WHAT WE DO IS SECRET

In the realm of perfumery, our journey stretches over two decades. In 2005, we introduced the name What We Do Is Secret online. But our story starts earlier, at the turn of the millennium, when we planted the seeds of our company to reveal the allure of S-perfume. Now, as time circles back, we return to our roots, ready to begin anew under the banner of WHAT WE DO IS SECRET®.

Our Story →

WHAT WE DO IN PARIS IS SECRET®

WHAT WE DO IN PARIS IS SECRET®