Dispatch from LA
Baby, we missed you! We didn’t mean to stay away for so long. But our new decade approaches and we’re getting ready to celebrate. Don’t we all need something to celebrate these days?
In anticipation of A LAB ON FIRE’s next ten years, we’re dusting off our suitcases and heading west, with two brand new fragrances in tow.
While our hometown of New York will always be near and dear to our hearts, we find ourselves hungry for a change of view. And so we join the parade of dreamers, poets, and artists who came before us as we ride off onto Sunset Blvd.
Los Angeles has often inspired our fragrances and we can’t wait to enjoy this fascinating and multifaceted city more. Producing our award-winning scents will also be as easy as can be with LA’s ideal infrastructure for producing and manufacturing fragrances.
To celebrate our next decade in the City of Angels beginning in 2021, we are launching two new fragrances and two of our iconic best sellers in an updated look. Each of these four fragrances tells an L.A. story.