A Reason to Celebrate

Did you know? WWDIS has deep roots in both Japan and France! While we’re holding off on our French debut until late 2025, we’re thrilled to announce that WWDIS is launching in Japan very soon. And to celebrate this milestone, we’re infusing a little fun and flair into our latest fragrance, Je M'en Fous, with a vibe that perfectly captures its essence.

To mark our return to Japan, we thought, what better way than to add a splash of color to the celebration? After some serious brainstorming (and a lot of fun), we knew it had to be gold—an iconic hue that radiates from temples and shrines across the country. Our new bottle is simply divine, shimmering in gold, and it practically shouts, “Je m'en fous! (I don't care!)”

But here’s the kicker—it’ll be available exclusively at ISETAN this fall. Don’t miss out on this golden opportunity!