A sculptor—born in New York, raised in Yokohama—was struck by how the neighborhood white American kids smelled so differently from his Japanese classmates.

Many years later in New York, he met a French fragrance wunderkind—early triumphs in Paris, now shaping scents for the world’s most respected brands. Together, they played with scent: installations, fun, no rules, no commerce.

From those experiments came a few unadvertised fragrances. And in the quiet chaos of the pandemic, WWDIS was born—not as a business plan, but as an act of joy, designed to make its wearers unforgettable.